Apps are quickly becoming one of the most popular and exciting ways for businesses to communicate with customers.
As a result of this, more and more businesses are turning to app technology to achieve key business objectives. Rather than being the latest trend, app technology is revolutionising the way enterprises understand audiences, generate business, and interact with customers.
But, competition is tough. The average smartphone user has 40 apps on their phone, but only regularly uses about 10. This means that businesses must compete for the attention of customers and offer a product that is genuinely useful.