Blog 53

Andrew Daniels, MD

We have recently developed a new mobile app for the Wine & Spirit Education Trust (WSET). The app allows enthusiasts and professionals to hone their wine tasting skills in line with the WSET standardised qualifications.

WSET is the largest global provider of courses and qualifications in wines, spirits and sake. The app is based on WSET Level 2 Systematic Approach to Tasting Wine® (SAT). It is designed to support WSET’s students and other wine enthusiasts by providing a structured approach to tasting wines, encouraging them to ask the right questions, and offering a system to keep records of different wines.

WSET’s app includes sighted and blind tasting options with a step-by-step process to take notes about different wine characteristics (colour, flavour, smell etc). Users are also able to create new tasting notes and revisit previous ones.

Jacki Reid, WSET Marketing Director, comments: “We wanted to create a functional tool to help our students manage their tasting practice, as well as building our brand among other wine enthusiasts. The app encourages users to record their tasting notes in a structured and systematic manner, thus encouraging informed and objective assessments of wine quality. We tested the app with WSET students prior to launch and received extremely positive feedback. They love the easy to use interface and having a way to record their notes in a central location. We look forward to rolling it out to our wider user base and helping to further wine education globally.”

This was a very interesting project for us and we really enjoyed working with the WSET team to develop a useful app for their students. WSET wanted to focus on user experience and make it as practical as possible. It was also important to make it accessible to other users who are interested in wine tasting. We’re glad that the team involved their students in user testing to provide direct feedback, ensuring the product was relevant to them.

The WSET wine tasting app is available for iOS and Android devices.

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