Blog 53

Source: Apple

Image source: Apple

As you know, iOS 14 is coming out soon and there are a lot of new changes and features. We’ve been exploring the Beta version and thinking about how our clients could benefit from the new developments, as well as preparing their apps for the update. Let’s take a look!


Image source: Unsplash


We’ve spent some time researching the updated privacy and location settings for iOS 14. One of the things that stood out is that iOS 14 will offer users the ability to give access to an approximate or their precise location. This is important for apps that need to restrict their services to specific locations, for example, online gambling apps due to the regulation in different countries.

Apple recommends we only ask for a user’s precise location if we need it, for gambling compliance, this will be necessary in most territories to ensure products are only used in their licenced territory. Approximate location will be better for use in apps that don’t necessarily need the precise location, for example for advertising in a general area.

Image source: Unsplash


As soon as iOS 14 will come out later this year, all app developers will be required to fill in a questionnaire to state what information/data the app can access and use, e.g. Face ID, Location, Contacts etc. Apps also must have a privacy policy on submission. Third-party SDKs and developers who integrate them will have a responsibility to state what data is being tracked/collected.

Apple has introduced a new framework AppTrackingTransparencyFramework to request user permission before apps start collecting data. Apple wants app owners to be transparent about their data use and will now enforce all developers to present this upon submission. This information will be displayed on the App Store under the app description, so users will also be able to learn about every app’s data usage policy.

We’re currently looking into the third-party frameworks used in our clients’ apps and we’re reviewing how best to accommodate this requirement from a UX perspective.

app widgets

Image source: Apple


Apple is introducing widgets for different apps that can be accessed directly from the home screen. This will be great for apps that you don’t always need to open to find information, such as Weather or Calendar. But we think there’s also the potential for other apps, like sports betting, travel and finance to provide quick features through widgets.

Sports betting apps could display the odds on a particular game or in-play data, so customers would be able to quickly follow it. Travel apps could display the latest holiday deals, flight updates or suggestions for a planned trip. And finance apps could display an account balance or a running total of the day’s transactions. There are lots of other options, so we’ll be looking into it more going forward.

app clips

Image source: Apple

App Clips

App Clips allow you to preview the app without downloading it, so you can make a decision about its relevancy much quicker. App Clips can be accessed via a special Apple QR code which will then display the app preview on your phone. This will be great for onboarding non-mobile users to explain the app’s features and benefits to hopefully encourage them to use it.

For example, betting or lottery retail outlets could offer App Clips as a promotion for an app as an extension of their brand or service. B2B suppliers could also make use of App Clips to promote their apps to encourage their customers to use them for more efficiency to minimise paperwork. There’s nothing more disappointing than downloading an app that doesn’t meet its description and swiftly uninstalling it, so App Clips will hopefully save time and help users decide about downloading it much easier.

apple devices

Image source: Apple

Universal App Binary

Apple is also rolling out the Universal app binary which will help developers create native apps that work across a number of devices - iPhone, Apple Watch, iPad and macOS. This means that they will be able to build just one universal app that will run on any Apple device, without having to develop three separate device-specific apps.
Apple just needs to release Big Sur and iOS 14 so developers can start working on these. This will save lots of time on releases and updates, making the user experience consistent across their preferred devices. It's worth noting that this capability will only be available on iOS 14 upwards and isn't backwards compatible.

We can’t wait for the official launch of iOS 14 and to see how app developers will take advantage of the new features. We also look forward to updating the apps of our clients to get them ready for it. Apple is continuing to improve the user experience of the platform and we will continue to reflect this in our products.

If you'd like to discuss updating your app or creating new features with iOS 14, drop us a message!

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