Why PPC is important25 July 2019 | Jenny
In its purest form, paid advertising is the option for a brand to outbid other brands to appear at the top of the paid section of a search engine results page (SERP) for a predetermined set of keywords or phrases.
Top Tips for Successful Content Marketing and PR Campaigns18 June 2019 | Jenny
Public relations is all about creating and developing an affinity for your brand. We’ve picked out some key features of what it means to run successful content marketing and PR campaigns.