Apple iOS App:
Research showed that Betfred's customers are predominantly Apple iOS users, so initial efforts were focused on developing the brand on this platform.
Degree 53 designers are experts in iOS design and were able to utilise device-specific features to create an innovative product that is completely unique to the gaming industry.
Building on the success of the iOS product we optimised the Lotto product for Android devices, focusing on unique Android features. We also redesigned the application to accommodate the wide variety of screen sizes and device types currently in use.
Windows 8 and Windows Phone 8 Apps:
Betfred partnered with Microsoft to produce the first gambling application for Windows 8.1 and Windows Phone 8.
Windows 8 is exemplified by uncluttered screens that prioritise content and operate fluidly. Degree 53 worked closely with Microsoft, ensuring that the application met the Windows 8 guidelines perfectly.
The application was designed to behave as Windows-users would expect and bespoke assets were produced to convey the Betfred Lotto brand on the new platform.