Bell Internet operate a number of successful online brands providing information for football fans. They asked us to increase reach and grow their user base by producing an iOS app for their Bookies.com and Bookmakers.co.uk brands.
The key requirements were easy navigation for users, coupled with great design and really useful, easy to find information.
They wanted an app that their subscribers would engage with every day.
They also asked us to make the apps flexible to add information about other sports as part of their growth strategy.