Fideliti Childcare Vouchers

The Brief

Fideliti are a company specialising in the provision of childcare vouchers.

They asked Degree 53 to take their account management website into the mobile domain by building them a mobile app.

Fideliti app displayed across 2 iphone devices

The Solution

We worked with Fideliti to analyse their current website, identifying key functionality to be included in the app. Separate iOS and Android apps were developed to  provide a slick experience to the largest number of Fideliti users.

Design and Development:

  • Fideliti branded assets were produced to make the app familiar to Fideliti customers and aid transition from their website.
  • Bespoke iconography was developed in-line with Fideliti's fun and family themed brand, resulting in a product that is instinctive to use whilst conveying product security.
  • Device specific functionality was utilised to allow quick communication between customers and Fideliti.
  • Positive and negative colour reinforcement was used to intuitively guide users through the customer journey.
  • Modern design principles including iOS7 styling and parallax effects modernised the existing Fideliti brand.
  • Full Analytics and app tracking was implemented to monitor app usage and popular pages.
  • Push messaging put important customer communications into the hands of Fideliti.
  • Transactional capabilities were incorporated into the app, to allow customers to make payments directly from their mobile device.
Fideliti app displayed across 3 iphone devices

The Finished Product

The apps provide users with access to key features for managing their accounts and making childcare payments on their mobile devices. Within a week of release, the iOS Fideliti app had been placed in the top 100 Free Finance apps in the Apple App Store.

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