PIV needed the new website to be accessible to any non-technical user to be able to manage content and update it over time. It also needed to have a scalable solution to support further growth of the website. Degree 53 are very familiar with Sitecore and could effectively identify how to migrate the website to a more appropriate CMS for PIV. Developers selected Umbraco CMS thanks to its flexibility and ease of use in updating content. The team also created a functionality to track user behaviours and actions to ensure PIV has the latest data to measure customer engagement and analyse it.
The website was also created to be responsive for different screen sizes – desktop, tablet and mobile to allow users to access it from their preferred locations and devices.
In addition, PIV wanted to offer a single sign on option to its users, implementing Gigya customer identity management system for hassle free and quick login. Personalisation was a key feature that allows HollywoodCasino.com to offer content relevant to its users. For example, displaying slots promotions when a slot user logs in.