The client approached Degree 53 to develop a mobile app, branding and a promotional website for its new pre-school app, Ready for School. The app enables parents to assess the school readiness of their pre-school children, and to help them develop the skills they need to start a new school with confidence.
The Ready for School app is divided into three categories: Personal (dressing, friendship, eating, hygiene, myself in the world); Attitude (consideration, concentration, confidence); and Learning (creativity, maths, speaking and listening, writing, reading and phonics, motor skills). It encourages parents to work with their children by asking specific questions or completing certain tasks.
The client required an interactive app which would be appealing to and easy to use for both parents and children, with immediate and useful feedback and recommendations for further activities. It was important that the app was developed for small-screen mobile devices, to enable its use on the move and in all types of environments.