Sofaworks Gogglebooth

Sofaworks, the prominent sofa retailer are proud sponsors of Gogglebox, Channel 4’s BAFTA Award winning reality television programme.

As part of the sponsorship activation Sofaworks toured their stores throughout the UK with their Gogglebooth, testing the nation on their Gogglebox knowledge and giving them the opportunity to win some famous Neal the Sloth goodies.

Once in the Gogglebooth people were able to engage with an app linked to a TV screen and play the Gogglebox quiz.

When Sofaworks approached Degree 53 they were looking for an Instant Win solution to increase engagement from the participants, taking the app to a new level.

The solution needed to be simple and designed and built into the native iOS iPad app in a matter of weeks in line with the new series of Gogglebox which started in September 2015.

Working with Sofaworks we held a brainstorming workshop and arrived at a simple but fun three wheel slot machine mechanic that would give users the opportunity to play and win Neal the Sloth goodies.