Sofaworks, the prominent sofa retailer are proud sponsors of Gogglebox, Channel 4’s BAFTA Award winning reality television programme.
As part of the sponsorship activation Sofaworks toured their stores throughout the UK with their Gogglebooth, testing the nation on their Gogglebox knowledge and giving them the opportunity to win some famous Neal the Sloth goodies.
Once in the Gogglebooth people were able to engage with an app linked to a TV screen and play the Gogglebox quiz.
When Sofaworks approached Degree 53 they were looking for an Instant Win solution to increase engagement from the participants, taking the app to a new level.