Degree 53 developed a new customer account system, utilising Umbraco, for Sofology. The new online My Account system, which was launched in April 2016, enables customers to track orders, view outstanding balances, make payments and receive notifications. The system was designed to improve Sofology’s customer experience, making it a smoother and easier service, as well as providing useful and timely information about purchases and products. It showed nearly a 20% increase in online bookings in its first month of operation.
Degree 53 redesigned Sofology’s My Account system by implementing an easy-to-use content management system, Umbraco, which allows the marketing team to provide updates about products as an after-sales service. The information is displayed using ‘content cards’, a familiar design seen on most social platforms. The system integrates with an e-commerce system to enable online payments and a messaging service technology for key order updates, such as production and delivery status. Customers are able to access it by registering on the Sofology website and begin using it in no time.