Vibe Tickets were looking for a complete overhaul of their brand inline with the unique offering it would be providing its users. Degree 53 worked with Vibe during a discovery Workshop to gain an in depth understanding of their target market, the vision for the brand and the message that needed to be conveyed to the of community of live entertainment fans.
From the discovery workshop we understood Vibe’s core values were an integral part of the way they wanted their brand to represent them. With this in mind when creating moodboards and initial sketches we were aligning it with their values; Helpful, Happy, Human and Trustworthy.
Using our understanding of Vibes personality, the Vibe Tickets product and the values shown above we designed a strong, dynamic, engaging and responsive logo and used this to build out the rest of the Vibe brand. A new set of Brand Guidelines were created for Vibe which focused the Brand ethos and all the aesthetic elements of the brand.