Mobile Marketing Fast-Start

Behind every successful mobile app, there’s a solid customer journey and strategy. Customer loyalty is hard to maintain when it comes to mobile apps, and users can easily switch between different brands.

App owners are often competing for attention with apps outside of their industry (e.g. notifications from social media apps, messages, games or event reminders). It’s essential to have a comprehensive plan for customer conversion, retention and ongoing engagement to ensure loyalty.

You can do this by planning your customer engagement throughout their life cycle within the app, such as using push notifications, messages and different prompts to drive them back to the app.

We’ve partnered with ConsultMyApp (CMA), a London-based agency, supporting brands globally to provide app expertise and delivery on customer relationship management, App Store optimization, and user acquisition.

CMA has an exceptional team of consultants with an incredible track record of success. They pride themselves on working as an extension to our clients’ product and marketing teams. CMA utilises proprietary tools, data and industry best practices to deliver results that matter.

Together, we offer our clients the Mobile Marketing Fast-Start programme to develop a solid and measurable customer engagement strategy that will help you grow your customer base and deliver great results.

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How can Mobile Marketing Fast-Start help you?

Our Mobile Marketing Fast-Start programme will help you come up with your customer engagement strategy at the beginning of your app’s development. This also includes any marketing features that might need to be built into the app. For example, you can utilise push notifications to let your customers know about promotions and updates to drive engagement and revenue.

Our experts will be able to advise you on how to best utilise these features for effective customer retention and app monetisation. This can be very cost-efficient in the long run and will avoid having to rebuild the app if you decide to implement any notifications or messages at a later stage.

Why use our Mobile Marketing Fast-Start?

  • Maximise the chance of users staying with your app in the first crucial post-install window
  • The uplift in retention saves money, as every user saved from churn effectively makes your CPA spend count rather than become wasted
  • Expert advice on campaign setup to ensure timely and moderate messaging
  • Users expect personalised service, and broadcast messaging is no longer accepted. Getting this right will improve app store ratings (crucial for new user acquisition), spend or usage increase, and ultimately, net revenue
  • We have years of experience setting up proven and innovative campaigns and journeys for our clients. New user, early life/nurturing, lapse prevention and reactivation are a must at the very least to increase your app’s chances of success in a very competitive market.

Our Mobile Marketing Fast-Start Programme includes:

  • Project workshop to review the business objectives of your app and tie them together with your marketing plan
  • Event/tag technical specification to support your mobile marketing
  • Full user-lifecycle mobile messaging strategy, defining core push campaigns and customer journeys around retention, engagement and monetisation
  • Review of audience segments
  • Message strategy implementation into the chosen MMA solution
  • Training on management and maintenance of your message strategy
  • 6-month review to measure strategy ROI and suggest improvements

ConsultMyApp work with amazing brands and can really make a difference to your customer engagement. Get in touch with us so we can help you grow your customers.


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