Behind every successful mobile app, there’s a solid user journey and strategy. Customer loyalty is hard to maintain when it comes to mobile apps, and users can easily switch between different brands. App owners might even be competing for customer attention with businesses outside of their industry (e.g. notifications from Facebook, messages on WhatsApp and so on). It’s essential to have a comprehensive plan for customer conversion, retention and engagement to ensure they stick with you.
You can do this by planning ahead how you will engage with your customers throughout their life cycle within the app, such as notifications, messages and different prompts to drive them back to the app.