Technical SEO & Paid Media Services

When building websites, it’s not only important to have a great design or UX, but also to ensure search engines can easily find them. Search engine optimisation (SEO) is key for appearing in front of your target audience when they search for products or services that you offer. Moreover, search engine results can be further boosted by paid advertising (PPC) to make sure you rank at the top.

We offer both SEO and paid media services to help you create a great website that is easy to crawl for search engines and find relevant keywords to display for your potential customers.

We have partnered with ActiveWin who are experts in SEO and paid media services, and take care of everything to get you on top of the search engine results. They help to structure the technical SEO requirements for your site and create effective paid advertising campaigns that deliver results and traffic to it.

ActiveWin have a thorough understanding of what drives rankings from building and launching multiple in-house brands of their own, and have hands-on experience of what works when it comes to search engine optimisation.

Technical SEO

Technical SEO helps search engines recognise that you have a high value website by optimising its technical elements in the backend. It builds the foundations for optimal organic rankings through top-class titles, tags, page structure and coding. Your site’s CMS, UX, URL structure and backend are just as important as the on-page content.

To hit the SEO sweet spot, technical SEO has to match with smart content strategies. It’s imperative to combine the off-page work with on-page content, including copy that is optimised to be clear, engaging and relevant to the reader in order to gain better SEO ranking.

Paid Media

Whether you’re looking for brand awareness or a direct response campaign, a perfectly blended channel mix will find your target audience. ActiveWin can make the most of your media budget by catering to both lead generation and online acquisition.

By adopting a pragmatic approach, ActiveWin craft and test a variety of display ads to see which gets the most clicks. Then, to get the best chance of conversion, they drive potential customers to your bespoke landing pages.

Pay-Per-Click (PPC) also has its part to play in media buying and is so much more than simply bidding the most for your keywords. Intelligent strategies are all about experience and data, something that ActiveWin know plenty about as a leading player in the marketing industry. They have a wide range of knowledge across multiple e-commerce industries and understand exactly what makes people click on Google, Bing, Yahoo and all the emerging search engines in between.

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